VCs love to talk about Unicorns, where a giant return is possible. Some friends in the impact investing world have recently started talking about generating giant returns by investing in Zebras (such as a nonprofit building in rural Colorado) and Ponies (an immigrant restaurant in Seattle currently using payday lending at 35% for their working capital). While these returns have an economic component, they can also have a dramatic impact on our society.
“CO Impact Days’ Founder Dr. Stephanie Gripne (recently written up in Forbes, Is This Wildlife Conservation PhD The Steve Jobs Of Impact Investing) points out that we need to stop bifurcating our philanthropy from our investing and start treating our philanthropy as an investment.”